The Challenge
Sunrise Wellness, a healthcare brand in Pune, needed to establish thought leadership in the digital health space but was struggling to stand out on social media with traditional text and image content.
Our Approach
We developed a video-first content strategy that humanized their brand through expert interviews, patient stories, and educational health content optimized for each platform. We also partnered with health & wellness influencers for broader reach.
- Platform-specific video content (Instagram Reels, YouTube Shorts)
- Expert interview series with healthcare professionals
- Educational animation series on health topics
- Influencer collaborations with wellness micro-influencers
- Paid amplification of top-performing organic content
The Results
The video strategy drove 4x engagement rates, 2.1M total views, and established Sunrise Wellness as a leading voice in digital health content. Their social channels became a genuine patient acquisition funnel.